How we can help

Our purpose is to work with distributors, brand owners and hospitality venues to help bring brands to life for both consumers and the on-trade.
Our strengths and experience lie in creativity, strategy development and execution in the world of drinks
and hospitality.

We can help add x-factor to your current brand or work with you to develop one from scratch.

A man wearing a green blazer and floral shirt holding a microphone speaking to an audience at a bar or restaurant. The bar behind him has bottles and glasses, with a sign that reads 'Oktoberfest'. The setting appears to be cozy and warm, possibly during a special event or celebration.

ADVOCACY
Education/training, immersive events, brand storytelling and content creation.
Winning hearts and minds to create lifelong brand advocates through great education & training experiences that showcase
what’s distinctive and appealing about your brands.

  • Tailor-made education programs to meet brand strategies

  • Creation of unique educational training serves and experiences

  • Unique, fun, engaging and impactful trade events

  • Content creation & brand storytelling - Video & photography services

  • Hosting and presenting

  • We can even train young ambassadors and sales teams how to impactfully present

Two women working at a beverage mixing station with dry ice, standing behind a table with mixers, cups, and signs that say 'Flavour Gallery'. They are wearing protective white coats splattered with colorful paint, one with glasses on her head and the other wearing a brown hat. There is a colorful poster behind them promoting a gin called 'HPH Honey, Pear, and Hops Gin'.

BRAND ACTIVATION

“We'll help you add the wow factor!”
Event design, management & hosting. Custom beverage creation and service.
One of our strongest skills is developing & delivering brand activations to create immersive and impactful experiences to capture the imagination of your audience towards leaving lifelong impressions.

  • Experiential campaign planning

  • Event design & styling

  • Immersive pop-ups

  • Supper club event colabs with restaurants

  • Event management &/or hosting

  • Content creation & storytelling

  • VIP artist booking

  • Music programming

  • PR management

Coffee brewing in a moka pot with a steaming glass of coffee on a saucer, surrounded by coffee beans on a wooden surface.

BEVERAGE DESIGN
Tailor made beverage experiences to elevate your brand.
It was award winning drink design that first put us on the map. We specialise in creating impactful and immersive serves to excite and engage your target audience. Covering clean simple but original replicable drinks for consumers, through to fun, playful and even outlandish serves to capture instagram moments.

  • Research & development

  • Conceptualisation

  • Bulk pre-batched supply

  • Event service

  • Content creation & storytelling

Three bottles covered in splattered paint in orange, green, and purple, with a matching splattered paint background.

CONTENT CREATION
Custom made content to drive awareness.
Quality social content is pivotal for all brands in this day and age. We can help showcase your brand & products in unique and impactful ways that grab the attention of your target audience and we’ll do it at a fraction of the cost.

  • Campaign design and pitch

  • Securing of influential partners to maximise your exposure

  • Photography

  • Videography

  • Reels

  • Storytelling

Three bottles of whisky, one dark stout beer, three whisky glasses with whisky, on a wooden tray against a dark gray background.

BAR CONSULTANCY
Evaluation, menu or event design & activation. Staff training.
Having worked in or closely with bars, restaurants and cafes for so long including management, ownership and event work we always have an eye on what's hot & what's not. There are always ways to elevate your business and we can help in a variety of ways.

  • Full venue evaluation report

  • Solutions pitch

  • Drink menu development

  • Custom drink design

  • Event/activation design and delivery - Eg Cocktail of the month creations, hosting whisky nights or cocktail classes

  • Speed & efficiency assessment and repair

  • General bartender skills training

  • Music program refresh or creation

  • Content creation

A premium bar station for mixing cocktails.

BAR DESIGN

Bar design plays a huge role in all bar and restaurant environments. Architects and designers often don’t have the real world service experience required to create the functionality you need for your staff to perform at their best.
A well designed ergonomic and functional bar designed with educated placement of high use items, dishwashers, freezers, ice machines & storage etc, will minimise steps, create comfort and flow which will save you thousands every year.
Not to mention enhancing aesthetics and ergonomics to create a pleasant environment for your guests.
We can work with your designer or can bring in the team from Mitchell Addison Design to map out highly efficient and functional spaces that look great

  • Floor-print guidance & advice

  • Present with imagery to showcase real world success stories

  • Intricate blueprint mapping to ensure every centimetre is functional -

Instagram profile page of Jason Clark, a drinks and coffee specialist, with highlights of cocktails, whisky, and coffee, featuring photos of various drinks and bar scenes.

SOCIAL MEDIA
Influential industry relevant brand exposure through www.instagram.com/drinks_geek
The Drinks Geek instagram channel is a fully legitimate, creative showcase of drinks industry content ideal for promoting brands, events and signature serves etc.
Blowing up in connectivity and interaction since the book launch in 2019, it has a loyal fanbase of over 15,500 followers which is steadily growing.

  • Custom content creation - Photo & reel production and scheduling

  • Re-posting - Supplied brand content

  • Analytical reporting - Detailing results

CONECT TO DISCUSS HOW WE CAN HELP


FREE NO OBLIGATION QUOTES

jc@drinksgeek.co.nz