Launched in April 2023 as a platform for New Zealand drinks industry veteran Jason Clark to showcase recent projects and promote services available for brands, bars & events.

JC has a 25 year history of working in the drinks industry both here in New Zealand and abroad.
After a successful, career as an award-winning bartender, JC was head hunted to take on a role as Luxury Brands Ambassador for a huge portfolio in the UAE.

This role included venue consultancy, staff training and event design and activation for brands including… Remy Martin, Ketel One, Don Julio, Makers Mark, Stoli Elite, Hendricks, Tanqueray, Ron Zacapa, Peroni, Mancino, Beluga, Cointreau, Cuervo. Johnnie Walker, Glenfiddich, Bruichladdich, Laphroaig, Talisker and more. This role involved working with hundreds of high-end hotels and cocktail bars to educate staff, develop cocktail programs and host consumer events to activate these brands and build lasting relationships.
After 3.5 years in the UAE, JC was offered a role as the UK Single Malt Whisky Ambassador for the Diageo Reserve GB team, an incredible opportunity to work with over 28 Scotch Whisky brands in their homeland with a world leading team.
"As a senior member of the team I worked closely with the brand managers to design and launch a wide variety of creative whisky activation programs for both on-trade & consumers.”

In both UAE & UK roles I managed respective World Class programs and was lucky enough to travel to many global events and work alongside some of the industries leading talents."

After 4 years with Diageo, JC returned home to work with a small craft New Zealand distillery based in Reefton.

"Over the past year I have hosted a wide array of brand trainings and events around NZ along with working heavily on the design and launch of a variety of new products."

I’m extremely proud to have worked with many of the world’s best alcohol brands, bars & iconic personalities and am now excited to be back home in New Zealand to share my experience with the market here, to contribute towards building a strong, vibrant and creative industry.